GDPR, or General Data Protection Regulation, may look like an innocent four letter word, but it’s been robbing sleep from increasingly more B2B marketing operations pros out there, mostly because of what they don’t know about it. The purpose of this post is to attempt to clarify at least some of the uncertainty that surrounds it, as far as marketers are concerned, to help you approach the subject without getting distracted by the horn blares of GDPR scaremongers running rampant out there, and so you can evaluate the implications for your marketing operations. In the following section, we will summarize the main aspects of the regulation, and then will do our best to give you practical advice and pointers, especially as far as your marketing automation setup is concerned.
Disclaimer: this article and anything written in it does not constitute legal advice, and any interpretation of it as such is the sole responsibility of the interpreter. Our purpose is to collect and organize in a single location the information we’ve gathered about GDPR from public domain sources, such as the UK’s ICO, as a service to the public, and specifically to our clients, actual and prospective.