OK, here's the story. Converto is a B2B marketing automation services agency
. Every word in this phrase means something, so let's break it down, shall we?
= differentiated from consumer (B2C) marketing. B2B marketing encompasses a huge sphere of marketing practices, know-how and technologies, which all boil down to this: there are businesses that sell stuff to other businesses and it's the marketing department's role to facilitate those sales. (OK it's a bit reductionist but let's keep things simple for now.)
= the brilliant marketing people at said B2B firms often use technologies to assist them in doing their job. One such technology, if not the most important of them, is marketing automation
. Briefly, these are software systems, often cloud based, that serve as the operating system of the marketing department. Those systems manage marketing data, organize and execute programs and campaigns, connect to other customer data systems like CRM and the website, and basically are key to the successful execution of most marketing strategies that your typical B2B marketing department employs.
= at Converto, our primary function is to serve B2B marketers who use marketing automation systems. In other words, we are first and foremost service providers
, and our clients come to us because we are recognized as experts in providing specific services
. We are not a full service agency. We are not a studio. We are not a social media marketing agency. We don't do SEO or PPC. In short, what we are is a highly specialized service provider.