A B2B business can’t survive in today’s world without a well-oiled machine of marketing automation. As machines go, Marketo is, arguably, king of its domain. And what is it that all kings have?
Well, Knights, of course.
It is quite possible you already have your own resident Marketo knight now, or you're thinking of hiring new staff to power your automation-driven marketing machine, in order to conquer new grounds in your business. Should you go down that path, you’re likely to face two issues almost immediately:
- The relevant talent and skill sets are relatively new, so the supply of ready to hire marketing technologists is low
- Building the team in-house is expensive, both in terms of direct and indirect staffing costs.
Hiring untrained staff will:
- Cost you in ramp-up time which your new employees should really spend learning the specifics of your business.
- Cost you in office space, salaries and benefits.
- Cost you in head count.
Not to mention the risk of losing all the above investment should the employee abandon ship too early. Don’t forget, for marketing technologists, including marketing automation implementers, the demand far outweighs the supply today.