There is more than one way to go about B2B marketing automation
Sure, Marketo is King of the Hill when it comes to marketing automation, and Hubspot is as shiny (on the outside) as they say, but if you're not a mid-sized organization or enterprise, there are other options to consider.
Even on a startup budget, you could do any of the following:
- Track the behavior of website visitors
- Send well segmented, personalized emails
- Set up automated follow-ups to your various calls-to-action
- Design & implement compelling prospect journeys and lead nurture programs
- Integrate with your CRM or other 3rd party applications so you can align your data & sales-marketing processes
- Go beyond the inbox with text messages and custom web page notifications, all fully integrated within your journeys
And much more.
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