When it comes to annual events, you can trust the top marketing tech brands to throw the best ones. After all, events like these represent the pinnacle of marketing's raison d'etre, right? Last week's Marketo Summit in Las Vegas was no exception. With keynotes by mountaineer Alison Levine, actor and producer Will Smith, and of course Marketo's CEO Phil Fernandez, as well as a rich agenda of informative sessions - there was a whole lot to digest for marketing automation enthusiasts.
Which, incidentally, is exactly what we are. So without further ado, here are the top five write-ups we enjoyed reading since last week about the summit. What Happens in Vegas Makes it to my Annual Writeup
/ Maneeza Aminy
Full of emotion, with focus on the keynotes and takeways. We loved it because the excitement was catching.
Best quote: "[on using Account Based Everything to orchestrate experiences] I tell my folks that your brand is what people say about you when you are not in the room. (Best definition I picked up somewhere). What do you want people to know or experience with you? In fact, what do we all want people to know and experience with us? I think we should write it down and then measure ourselves against it." 10 Thing we Didn't Learn at the Marketo Marketing Nation Summit
A clever take by Socedo on their learnings from the summit.
Best quote: "Customer success, onboarding and sales can all benefit from marketing automation. Jamie Gutfreund, CMO of Wunderman, stressed in her keynote that each generation of buyers has an increasingly high expectation of brands. It’s no longer enough to use personalization; brands must achieve individualization. This can only happen when the entire customer journey is aligned."