Marketo Summit 2016: The Best 5 Writeups

  • By Idan Carmeli
  • 17 May, 2016

Last week marked Marketo's annual summit, which this year took place in Las Vegas. Here are our favorite five summit write-ups by show attendees.

When it comes to annual events, you can trust the top marketing tech brands to throw the best ones. After all, events like these represent the pinnacle of marketing's raison d'etre, right? Last week's Marketo Summit in Las Vegas was no exception. With keynotes by mountaineer Alison Levine, actor and producer Will Smith, and of course Marketo's CEO Phil Fernandez, as well as a rich agenda of informative sessions - there was a whole lot to digest for marketing automation enthusiasts.

Which, incidentally, is exactly what we are. So without further ado, here are the top five write-ups we enjoyed reading since last week about the summit.

What Happens in Vegas Makes it to my Annual Writeup / Maneeza Aminy
Full of emotion, with focus on the keynotes and takeways. We loved it because the excitement was catching.
Best quote: "[on using Account Based Everything to orchestrate experiences] I tell my folks that your brand is what people say about you when you are not in the room. (Best definition I picked up somewhere). What do you want people to know or experience with you? In fact, what do we all want people to know and experience with us? I think we should write it down and then measure ourselves against it."

10 Thing we Didn't Learn at the Marketo Marketing Nation Summit / Socedo
A clever take by Socedo on their learnings from the summit.
Best quote: "Customer success, onboarding and sales can all benefit from marketing automation. Jamie Gutfreund, CMO of Wunderman, stressed in her keynote that each generation of buyers has an increasingly high expectation of brands. It’s no longer enough to use personalization; brands must achieve individualization. This can only happen when the entire customer journey is aligned."
Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More / Marketo
This blog by Marketo contains a good summary of many of the sessions during the summit.

Marketo Pro Tips / Jeff Shearer
While not exactly a summit writeup, this page was referred in Jeff's session and it contains mui valuable links to some cool, highly informative posts and articles for Marketo pros. So we're putting it here lest we forget it.  / Converto
Our own look at Marketo's CEOPhil Fernandez' keynote and an attempt to read over and between its lines.

The Converto Logs

By Celina Barry 16 Jan, 2018
Ah, Hubspot: the quintessential, all-in-one marketing platform is one of the leading CRM and marketing automation apps currently available on the market. Hubspot helps companies beef up their online presence, convert visitors to leads, track, nurture, and make hipster coffee for their contact base, and much more. So, as digital marketing becomes increasingly standard across every industry, the need to have the right tool to grow your business is essential. This is why I would like to share with you what I’ve learned in my 3+ years of experience using Hubspot while working for a B2B startup. If you are new to this area and are considering which platform to go with, I hope my review will help inform your decision. I’ve also thrown in some of the key takeaways for good measure. Enjoy!
By Idan Carmeli 22 Nov, 2017

GDPR, or General Data Protection Regulation, may look like an innocent four letter word, but it’s been robbing sleep from increasingly more B2B marketing operations pros out there, mostly because of what they don’t know about it. The purpose of this post is to attempt to clarify at least some of the uncertainty that surrounds it, as far as marketers are concerned, to help you approach the subject without getting distracted by the horn blares  of GDPR scaremongers running rampant out there, and so you can evaluate the implications for your marketing operations. In the following section, we will summarize the main aspects of the regulation, and then will do our best to give you practical advice and pointers, especially as far as your marketing automation setup is concerned.

Disclaimer: this article and anything written in it does not constitute legal advice, and any interpretation of it as such is the sole responsibility of the interpreter. Our purpose is to collect and organize in a single location the information we’ve gathered about GDPR from public domain sources, such as the UK’s ICO, as a service to the public, and specifically to our clients, actual and prospective.

By Idan Carmeli 22 Aug, 2017
By ‘good’ I mean ‘nerdy’ and by ‘things’ I mean ‘experiments’. But let’s start at the beginning. One of our clients, a classic B2B multi national firm, uses data to track which product line would be of interest to a specific contact in their database. They do it so they can send better targeted information in their campaigns, direct inquiries to the appropriate product people internally, and because I told them to.
By Idan Carmeli 14 Feb, 2017
In this LinkedIn post , I explore three themes that inhibit the achievement of accurate Lead-to-Revenue visibility within B2B organizations.
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