Pre Release Guide to Marketo's Spring 2016 Release Features (and Beyond)

  • By Idan Carmeli
  • 08 Jun, 2016

The Perkuto team has done a fabulous job listing and providing key info on the upcoming enhancements to Marketo's platform.

The article covers each of the announcements Marketo recently met at the May Summit, including:
  • Project Orion - rearchitecting Marketo for enterprise scale
  • Account Based Marketing - dashboards, lists and account scoring
  • Lead to account mapping
  • Email Insights - new, much anticipated analytics module
  • Email Editor and new templates - oh God, so welcome
And more. Read on for the full, well done coverage here.
Source: Screenshot taken from Marketo Webinar

The Converto Logs

By Celina Barry 16 Jan, 2018
Ah, Hubspot: the quintessential, all-in-one marketing platform is one of the leading CRM and marketing automation apps currently available on the market. Hubspot helps companies beef up their online presence, convert visitors to leads, track, nurture, and make hipster coffee for their contact base, and much more. So, as digital marketing becomes increasingly standard across every industry, the need to have the right tool to grow your business is essential. This is why I would like to share with you what I’ve learned in my 3+ years of experience using Hubspot while working for a B2B startup. If you are new to this area and are considering which platform to go with, I hope my review will help inform your decision. I’ve also thrown in some of the key takeaways for good measure. Enjoy!
By Idan Carmeli 22 Nov, 2017

GDPR, or General Data Protection Regulation, may look like an innocent four letter word, but it’s been robbing sleep from increasingly more B2B marketing operations pros out there, mostly because of what they don’t know about it. The purpose of this post is to attempt to clarify at least some of the uncertainty that surrounds it, as far as marketers are concerned, to help you approach the subject without getting distracted by the horn blares  of GDPR scaremongers running rampant out there, and so you can evaluate the implications for your marketing operations. In the following section, we will summarize the main aspects of the regulation, and then will do our best to give you practical advice and pointers, especially as far as your marketing automation setup is concerned.

Disclaimer: this article and anything written in it does not constitute legal advice, and any interpretation of it as such is the sole responsibility of the interpreter. Our purpose is to collect and organize in a single location the information we’ve gathered about GDPR from public domain sources, such as the UK’s ICO, as a service to the public, and specifically to our clients, actual and prospective.

By Idan Carmeli 22 Aug, 2017
By ‘good’ I mean ‘nerdy’ and by ‘things’ I mean ‘experiments’. But let’s start at the beginning. One of our clients, a classic B2B multi national firm, uses data to track which product line would be of interest to a specific contact in their database. They do it so they can send better targeted information in their campaigns, direct inquiries to the appropriate product people internally, and because I told them to.
By Idan Carmeli 14 Feb, 2017
In this LinkedIn post , I explore three themes that inhibit the achievement of accurate Lead-to-Revenue visibility within B2B organizations.
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