Design effective buyer journeys and business processes
Even the most effective technology will fail if the right processes for using it aren’t put in place. That’s why we spend significant time learning your business, mapping your existing sales and marketing flows using diagram charting tools, and understanding how prospects interact with you.
We see buyer journeys and marketing-sales processes as two sides of the same coin. For each step in the prospect’s journey, we equally consider the actual touch-point and the underlying internal process (trigger, flow and output) for handling it. We believe that the more time you spend getting this part right, the less time and money will be wasted later on fixing broken processes or journeys.