Funnel Reporting & Analytics
While the concepts of funnel reporting and requirements are well familiar to most B2B marketers, many find it challenging to produce, systematically and efficiently, the type of reports that Marketo is, ironically, famous for producing.
One reason is that the true power of funnel, ROI and program analytics in Marketo require the use of its advanced analytics module, also known as Revenue Explorer, a premium add-on which is included in the Select edition or higher.
Once enabled, Converto's consultants will help you:
- Produce incredibly powerful performance reports on your marketing funnel and revenue performance
- Analyze your reports in order to arrive at meaningful insights