B2B marketers are routinely asked by their management to report on the results of their efforts. While doing so is a standard practice, what often goes unmentioned is the amount of time and resources the marketing department wastes collecting data, vetting it and ensuring it correctly reflects the state of the funnel at their organization.
You'd expect this to be part & parcel of what decent Marketing Automation systems do, yet unless you're aware of a few particular nuances in how these systems collect funnel data from the CRM, you might miss big on your reporting accuracy.
To help, we've written a detailed Pulse post
that describes the challenge and what can be done to address it. Enjoy!