Would you like to join Converto?

  • By Idan Carmeli
  • 06 Dec, 2016

We're growing, and seeking our next employee. If you're looking to get into a career that involves marketing, technology and a client-agency environment that's overflowing with smart professionals, we might have something for you.

What we do

OK, here's the story. Converto is a B2B marketing automation services agency .  Every word in this phrase means something, so let's break it down, shall we?

B2B Marketing = differentiated from consumer (B2C) marketing. B2B marketing encompasses a huge sphere of marketing practices, know-how and technologies, which all boil down to this: there are businesses that sell stuff to other businesses and it's the marketing department's role to facilitate those sales. (OK it's a bit reductionist but let's keep things simple for now.)

Marketing Automation = the brilliant marketing people at said B2B firms often use technologies to assist them in doing their job. One such technology, if not the most important of them, is marketing automation . Briefly, these are software systems, often cloud based, that serve as the operating system of the marketing department. Those systems manage marketing data, organize and execute programs and campaigns, connect to other customer data systems like CRM and the website, and basically are key to the successful execution of most marketing strategies that your typical B2B marketing department employs.

Services Agency = at Converto, our primary function is to serve B2B marketers who use marketing automation systems. In other words, we are first and foremost service providers , and our clients come to us because we are recognized as experts in providing specific services . We are not a full service agency. We are not a studio. We are not a social media marketing agency. We don't do SEO or PPC. In short, what we are is a highly specialized service provider.

What does a marketing coordinator do at Converto?

Now that you have a (hopefully) solid picture of what Converto is about, it's time to explain about the opening we have. You can read the full job description here . In brief, the position is called 'marketing coordinator', and it's an interesting blend between your typical agency account manager, a B2B marketer, and a marketing automation expert. Basically, the person fulfilling this position will liaise between Converto's back office team and the client's. There's more than just liaising of course, but at its heart, this is what the position is about.

There are several things especially cool about this position:
  • For people exploring a career in marketing, it's an amazing jumping board to many roles within corporate B2B marketing departments
  • For people who have an affinity towards software technologies, it's a window to a fascinating world of such tech
  • Converto is a small business, and would fit well any one who sees herself thriving in such a setting. Another way of putting it, is that our culture is un-corporate-ish, and that's how we want to keep it
So if all the above sounds like a good setting for your next job, or you know someone who might fit the bill, please send your/their CV to jobs@converto.co.il .

The Converto Logs

By Idan Carmeli 22 Aug, 2017
By ‘good’ I mean ‘nerdy’ and by ‘things’ I mean ‘experiments’. But let’s start at the beginning. One of our clients, a classic B2B multi national firm, uses data to track which product line would be of interest to a specific contact in their database. They do it so they can send better targeted information in their campaigns, direct inquiries to the appropriate product people internally, and because I told them to.
By Idan Carmeli 14 Feb, 2017
In this LinkedIn post , I explore three themes that inhibit the achievement of accurate Lead-to-Revenue visibility within B2B organizations.
By Idan Carmeli 25 Jan, 2017
Marketo has been communicating this architectural change to its customers worldwide since August of 2016, yet only lately it has become clearer that the change will affect more than a few fields. Specifically this is true for Marketo customers whose Salesforce CRM edition is the Professional edition.

Tip: if you're unsure which edition your Salesforce org is running on, log in to your account there and simply hover the cursor on the browser tab where Salesforce loaded. The tab tooltip will show you the edition.

If you're not a Salesforce Pro user, you can stop reading here; the change won't affect you beyond the 16 fields that you were asked by Marketo to recreate in Salesforce (see here , Marketo login required).
By Idan Carmeli 21 Dec, 2016
It's hard to overstate the degree to which Marketo's Email Editor 2.0 has improved on the previous generation. In fact, it has become, in one fell swoop, the most powerful email editor in the marketing automation space - and we know quite a few of them very well.

One of its most striking features is the use of variables to expose many aspects of email design and functionality to the editor's user interface, enabling users to quickly and easily manipulate their email's elements, without resorting to source code edits or fighting the whims of the rich text editor.

To fully benefit from this feature, though, it's important to understand the two types of variables available to you: global and local. Mastering them and configuring your templates accordingly can greatly improve your (or your users') email editing experience in Marketo.
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