OK, here's the story. Converto is a B2B marketing automation services agency
. Every word in this phrase means something, so let's break it down, shall we?
= differentiated from consumer (B2C) marketing. B2B marketing encompasses a huge sphere of marketing practices, know-how and technologies, which all boil down to this: there are businesses that sell stuff to other businesses and it's the marketing department's role to facilitate those sales. (OK it's a bit reductionist but let's keep things simple for now.)
= the brilliant marketing people at said B2B firms often use technologies to assist them in doing their job. One such technology, if not the most important of them, is marketing automation
. Briefly, these are software systems, often cloud based, that serve as the operating system of the marketing department. Those systems manage marketing data, organize and execute programs and campaigns, connect to other customer data systems like CRM and the website, and basically are key to the successful execution of most marketing strategies that your typical B2B marketing department employs.
= at Converto, our primary function is to serve B2B marketers who use marketing automation systems. In other words, we are first and foremost service providers
, and our clients come to us because we are recognized as experts in providing specific services
. We are not a full service agency. We are not a studio. We are not a social media marketing agency. We don't do SEO or PPC. In short, what we are is a highly specialized service provider.
Now that you have a (hopefully) solid picture of what Converto is about, it's time to explain about the opening we have. You can read the full job description here
. In brief, the position is called 'marketing coordinator', and it's an interesting blend between your typical agency account manager, a B2B marketer, and a marketing automation expert. Basically, the person fulfilling this position will liaise between Converto's back office team and the client's. There's more than just liaising of course, but at its heart, this is what the position is about.
There are several things especially cool about this position:
- For people exploring a career in marketing, it's an amazing jumping board to many roles within corporate B2B marketing departments
- For people who have an affinity towards software technologies, it's a window to a fascinating world of such tech
- Converto is a small business, and would fit well any one who sees herself thriving in such a setting. Another way of putting it, is that our culture is un-corporate-ish, and that's how we want to keep it
So if all the above sounds like a good setting for your next job, or you know someone who might fit the bill, please send your/their CV to firstname.lastname@example.org